Discovering

Pride of place: Soho, New York

Every neighbourhood has a local hero, someone who embodies the character of the place. They’re the entrepreneurs, artists and catalysts for a community of like-minded people. We tracked some of them down and got them to tell us what they love about their neighbourhood.

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Originally from New Zealand, Amy Woodside moved to New York six years ago. An artist and café owner in Soho, she recently launched OKReal.co, which features thoughtful, smart interviews with inspiring women.

What is special about this part of New York?
Broome Street is significant to me, personally, as it was the first street I lived on when I moved here. It’s a fertile ground for young people doing great things. The hustle can wear on you, but it’s also the magic that keeps you going. You have to take both.

How did living in Soho inspire you to start OKReal?
I’ve always thrived on the energy of the people in this neighbourhood, and the fast rhythm of Soho has been the catalyst for OKReal. It may still be a young business, but the relationships I made five years ago have contributed to its development. The altruistic nature of the people here has been crucial to our growth.

What are your top insider tips for a visitor to Soho?
Have a coffee at Happy Bones. Have your hair done at Cutler. Have a wander around the McNally Jackson bookstore. And check out the New Museum for contemporary art.


Take a look at our Soho homes 
here.

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