Home of the Week: Industrial chic meets playful pop

We’ve been hunting down the movers and shakers in both London and New York, and have managed to track them to two excessively cool loft apartments – one in London’s Shoreditch and the other in New York’s Soho. Take a peek at where the in-crowd lives.

Butler House is a one-bedroom apartment with a chic industrial aesthetic befitting of its design-conscious owners. In the middle of the hive of pop-up activity that is East London, the space embodies the area’s attitude. White-washed floorboards, exposed brickwork and wooden surfaces showcase gorgeous European design, statement lighting and canvases. Our favourite feature? The copper saucepans lined up in the kitchen. The devil is in the detail, after all.

Greene Street in New York’s Soho shares certain features with Butler House – the startlingly white walls and floors, bricks (painted this time) and neatly retained steelwork seem to be some kind of transatlantic trademark for the design-enlightened. This two-bedroom loft apartment is home to globetrotting creatives, and you’ll know you’ve made it when you step out of the private elevator into a vast canvas of black and white. A retro rug and dashes of colour (we particularly like the bright orange coffee machine and the mohair throw) stand out in the minimalist space, making Greene Street high on fun but low on kitsch.