Area Guide

Area guide: Primrose Hill, London

With its squares and crescents of picture-perfect townhouses painted in eye-popping colours, Primrose Hill is where fantasy London comes alive. Along with the exquisite park, the hood’s quaint streetscapes and village-like atmosphere feel a world away from the hustle and bustle of London’s West End, which in actual fact is only a mere 30 minute stroll away.

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Community: Popular with families and fashion-savvy professionals, as well as those with long-standing neighbourhood roots.

What you’ll fall for: The sense of high fashion, but all with a certain understated charm.

Not so great for: If you’re looking for a 24-hour party you need to venture 5 minutes down the road to Camden Town.

Top spot: The hill, of course. Its 78m of elevation takes just five minutes to climb but affords one of the city’s prime views, not to mention favourite picnic spot.

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Nearest underground: Chalk Farm

Distance from:
By car (without traffic): Heathrow – 30 mins | Kings Cross – 10 minutes | Paddington – 10 minutes

By underground: Oxford Circus – 15 mins | Liverpool Street – 25 mins

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A perfect day, as recommended by our homeowners

Breakfast: Melrose & Morgan – A pricey but ravishing grocery shop and café that lies at the heart of this community.
Recommended by the homeowner at Parkway

Spend the day: London Zoo – If you need somewhere for children to be entertained all day– look no further.
Recommended by the homeowner at Crawford Street

Lunch: Lemonia – A huge but elegantly turned out Greek restaurant, this is the spot for a home-cooked family meal.
Recommended by the homeowner at Edis Street

Shop: Anna – An independent fashion boutique stocking the likes of Acne and Splendid – this shop embodies the well-heeled yet understated Primrose Hill style.
Recommended by the homeowner at Oval Road

Drinks: The Landsdowne – One of the original gastro pubs, it may not be heaving with the media set any longer, but it still buzzes in a very pleasant way.
Recommended by the homeowner at King Henry’s Road IV

Dinner: Odette’s – This chic restaurant has remained the hood’s top table for a decade, and there’s no sign of that changing.
Recommended by the homeowner at Chalcot Crescent II

Hot tips: Parking is free all weekend, (Friday 6pm – Monday 8.30am). Picnics for the park are best picked up from local deli and grocery store Melrose & Morgan.

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7T9A0037Here are three of our favourite homes in Primrose Hill:

Gloucester Avenue VI
King Henry's Road
King Henry's Road IV

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